Conversion Rate Optimisation 101

Event Details

Whether you work for a small-scale startup or a large organisation, acquiring and converting customers is a challenging feat. Conversion Rate Optimisation (CRO) is a systematic process aimed at increasing your website’s efficiency in generating sales and revenue.

CRO seems like both a science and an art — how do you design your website so that it encourages users to take a desired action, and most importantly, convert?

Over the course of our one-hour lunchtime event, Conversion Rate Optimisation 101, Anna Iltiakov from Xero will explore:

• Key opportunities for conversion optimisation using data analytics
• How to interpret user behaviour and what to do with this information
• How to construct different test hypotheses to test
• A high-level understanding of the tools and experiments for CRO
• How CRO will influence your business strategy