10 January 2019

6:00 pm to 8:00 pm


Academy Xi, 48 Druitt Street, Sydney 2000

Event Details

The way services are designed has major implications on our experience with a brand or product. The need to craft intuitive, user-friendly services has dramatically impacted the way businesses respond at every touch point of a customer journey.

As change occurs more rapidly and technology disrupts industries at an exponential rate, how will Service Design change the way we interact with brands and products in the future?

At our panel, Designing Services: How Service Design will shape our future, will explore:

  • What the role of a Service Designer will be in 20 years
  • How companies view Service Design and the business value that it creates
  • The impact Service Design will have on the way we consume products
  • How Service Design will alter and shape the way we interact with business
Sarah Forde

Service Designer

Through her work in local communities in local governments in Australia, Sarah discovered User Experience Design (UX) and Service Design (SD). With a passion to learn more and expand her skills, Sarah eventually decided to do the Service Design course at Academy Xi. It was here that she realised there was a name for what she had been doing all along — interview research.

On a particular project, Sarah had to work on building an art classroom and the local government she worked for had a very linear approach to it. It wasn’t until Sarah spoke to the teachers and delved deeper, that she understood the importance of the art classroom. The students came up with a really cool idea: a blackboard in the yard so they could express their personal art, in conjunction with their classroom art.

Sarah uses this an example of human-centred design and viewing problems through a human-lens. This way of thinking is further emphasised in fields like Service Design, where the users and in this case the children, are placed at the heart of design.

Dates and fees


10 January 2019

6:00 pm ~ 8:00 pm



Academy Xi,
48 Druitt Street,
Sydney 2000

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