05 December 2018

6:00 pm to 8:00 pm

FREE

Academy Xi, Level 3, 45 Exhibition St, Melbourne VIC 3000

Event Details

Mark Cuban, American investor and investor in the NBA invested in a Melbourne startup named Catapult. What was it about this startup that captured Cuban’s attention, and how can you replicate the same success for your idea?

Join us and hear from Boden Westover, a Director of Marketing who serves clients such as the Wallabies, Chelsea F.C, and the NBL and learn how you can use content and marketing to drive success.  The session will cover:

  • How Catapult; a sports technology company landed Mark Cuban as an investor
  • How to go from a single-product provider company to a full-stack technology solution
  • Marketing and success tips growing an Australian brand in overseas markets utilising PR and workshops
Boden Westover

Director of Marketing at Catapult Sports

Boden Westover is the Director of Marketing at Catapult Sports. A former professional basketball player for the Melbourne Tigers, Boden has spent the last 6 years leading Catapult’s marketing efforts. Catapult is a sports technology company that works on wearables and GPS tracking for over 1800 elite sports team with the aim to improve player performance and reduce injury. Boden’s challenge has been to attract attention and clients in an extremely competitive global market, and Catapult’s success reflects his efforts.

Dates and fees

Wednesday

05 December 2018

6:00 pm ~ 8:00 pm

FREE

Location

Academy Xi,
Level 3,
45 Exhibition St,
Melbourne VIC 3000

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